As such, Kraft Heinz has tried to engage with mac-and-cheese consumers to develop new products. In November 2023, the company ...

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief ...

Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few.

Other companies that have shared plans to scale back ERGs along with DEI initiatives include Ford and John Deere. The ...

The majority of brands plan to carry out an agency review in the next 12 months, with almost half set to appraise their ...

Newstalgia is also certainly top of the UK’s musical pops right now: Sabrina Carpenter’s hit formula, with the likes of ...

Papa Johns has launched an online Christmas campaign through Bicycle Studio, the creative arm of Bicycle London. The campaign ...

Sam Kelly, managing partner and global chief marketing officer at AKQA, has left his role. Kelly has spent close to 17 years ...

The cosmetics brand unveiled its Eyes. Lips. Face. Fandom campaign today starring Emily in Paris star Lucien Laviscount and ...

Research from Frontiers in Psychology shows that spending 10 minutes outside can “significantly alleviate stress and improve happiness,” according to a statement put out by Hefty. Available through a ...

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the ...

WPP first bought a 49.9% stake in The & Partnership in 2007. The network moved to a majority holding in 2019 after buying ...