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Marketing for life’s moments: Connecting with travelers beyond demographics ...
UK revenues were flat or in decline for the majority of the 'big six'.
Report outlines how Brits’ food choices were shaped by big events. by Alessandra Scotto di Santolo ...
In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...
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Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...
EE's latest ad promotes its range of gaming kit with scenes of a variety of gamers preparing to play. “Kit for every gamer” was created by Saatchi & Saatchi. The campaign is led by the short film ...
Climate change is no longer a distant threat; it's here, and its impacts are being felt worldwide. The question facing us now is not if we should act, but how can we leverage our collective marketing ...
Generative AI is best managed in-house. So say Oliver’s chief strategy officer Nick Myers, and Peter van Jaarsveld, head of global content production at Oliver+ and AI lead at Oliver. In a ...
“We have lost clarity amongst the complexity. It’s time to bring clarity back.” said Adam Ray, CEO and Founder of ad tech company 59A. In a world of increasing complexity, and an ever expanding data ...