‘Little joys’ also features content from British Snap stars. by Charlotte Rawlings ...

Agencies hail their “complemenary” assets and cultures.

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The major overlap between the two groups is in creative, not in media. But Campaign’s Investor View columnist says the big ...

Jon King and Sophie Wooller will leave at the end of January.

Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data ...

To help brands better understand the symbiotic nature of the relationship between advertising and culture in 2024, Amazon Ads ...

In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...

Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...

EE's latest ad promotes its range of gaming kit with scenes of a variety of gamers preparing to play. “Kit for every gamer” was created by Saatchi & Saatchi. The campaign is led by the short film ...

Climate change is no longer a distant threat; it's here, and its impacts are being felt worldwide. The question facing us now is not if we should act, but how can we leverage our collective marketing ...

Simplicity, irreverence and a liberal dose of the absurd has made Kwik Fit’s latest commercial the winner of the latest Thinkboxes award for TV advertising creativity. In the 60-second “Reasons why ...