Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...
In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...
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Report outlines how Brits’ food choices were shaped by big events. by Alessandra Scotto di Santolo ...
Move follows departure of Matt Hill, director of research and planning at Thinkbox. by Beau Jackson ...
The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.
Gregory has been joint chief strategy officer since May 2020. by Alessandra Scotto di Santolo ...
To help brands better understand the symbiotic nature of the relationship between advertising and culture in 2024, Amazon Ads ...
As the industry falls head over heels for AI, who is looking after the environment? by Malcolm Poynton ...