With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending ...

The new mandates for Srivastava and Bose at BBH India are in addition to their current roles at Saatchi & Saatchi India and ...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese ...

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work ...

Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation ...

Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.

The move fits the Indian government’s plans to revitalise high-end manufacturing within India and to provide global companies ...