Campaign Asia1h
Indonesia's VAT hike raises concerns about consumer spending and business strategies
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...
Campaign Asia2h
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about ...
Campaign Asia3h
Does your brand have the soul to succeed?
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...
Campaign Asia3h
Siew Ting Foo
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...
Campaign Asia1h
Aulia Masna
Articles written by Aulia Masna ...
Campaign Asia22h
Agency holdcos face a new crossroads: reunite media and creative, or risk irrelevance
Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” ...