According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch ...

Google also announced that it will incorporate its existing commerce media suite, which was previously available through ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

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AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite a 3% uptick in Q1 revenue, Criteo’s stock fell by roughly 15% on Friday after news of a pullback by a major retail ...

Atlas Technology Group’s Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the M&A landscape.

Atlas Technology Group's Brian Andersen shares insights on investment trends in the ad tech market and how AI is changing the ...

Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Bing might not be as big a punchline as we ...

Joanna covers a wide array of topics in ad tech, homing in on whatever the moment calls for. Her prior writing experience includes B2B copywriting, legal research and a surprising amount of poetry.

The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual ...