The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of ...

Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

Sprite said “Obey Your Thirst.” America listened. The lemon-lime beverage is now the nation’s third-favorite soft drink, surpassing Pepsi for the first time last year. Only Coca-Cola and Dr ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad. (Sprite) ...

Sprite continues its Obey Your Thirst campaign with a collaboration with Joe Freshgoods. The can design and merchandise drop celebrates the individuality that the beverage brand wants to embrace.

Brand Marketing Sprite shelves ‘Obey Your Thirst' after 25 years as it updates its hip-hop marketing Aspiring fashion designer Seth Giscombe stars in Sprite ad. (Sprite) ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...