NBA execs are betting its in-season tournament will ignite interest after a slow TV-ratings start
NBA ratings are down by 17% so far this season, but interest in NBA Cup games is better. League executives say they aren't ...
Cavs’ in-season tournament hiatus reminds of a cruel NBA reality — Jimmy Watkins
NBA commissioner Adam Silver will award a trophy next week, but basketball’s best team can’t win it. Weird, right? The ...
NBA Cup 2024: Who is in quarterfinals, schedule, analysis, odds, location for NBA’s in-season tournament
We are through the group play stage of the 2024 NBA Cup, and it is down to eight teams in the knockout round. Win the first ...
RECAP: Hawks Take Down Knicks and Punch Ticket to NBA Cup Semifinals in Massive 107-100 Victory
The Hawks' ascension through the NBA Cup tournament has been a welcome surprise during the regular season. Despite a tough ...
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NBA Cup semifinals are set after Hawks and Rockets victories
The NBA Cup semifinals are set after the Atlanta Hawks and Houston Rockets were victorious in their respective quarterfinal ...
The NBA Cup's schedule loophole directly contradicts what the tournament was trying to prevent
The biggest reason NBA commissioner Adam Silver wanted to institute the NBA Cup was to inject interest in a long, arduous ...
Green makes late free throws, Rockets beat Warriors 91-90 to reach NBA Cup semifinals
Jalen Green made two free throws with 3.5 seconds left and the Houston Rockets beat the Golden State Warriors 91-90 on ...
1 big reason why each NBA Cup quarter-finalist needs to win the tournament
The NBA Cup gives the Knicks a chance to get a feel for the tournament opponents they face and figure out what might work ...
NBA Cup 2024: Predictions, odds for in season tournament quarterfinals, knockout rounds
What to know now that the 2024 Emirates NBA Cup bracket knockout rounds are here, with the quarterfinals scheduled for ...
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Hawks rally for a 108-100 victory over the Knicks and a trip to the NBA Cup semifinals
As in the 2021 playoffs, it was Young who was celebrating on the floor of Madison Square Garden after eliminating the Knicks.
How to watch Hawks vs. Knicks as Trae Young returns to Madison Square Garden for NBA Cup quarterfinal
Trae Young leads the 13-12 Atlanta Hawks into an NBA Cup elimination game Wednesday night. The Knicks (15-9) are favored to win, but their audience will undoubtedly be on edge until the final whistle.