Premier League clubs must take advantage of every possible income stream in the modern age and kit deals are an excellent way to raise funds.

Liverpool have spent more than £170m on players already this summer, but their spending spree may be set to continue. Arne ...

Liverpool have been praised for their 'super smart' transfers, as football finance expert Kieran Maguire explains how the Reds can afford Isak.

Still only 21, Samu joined from Atletico Madrid last summer but the La Liga giants are set to benefit from a sizeable chunk of any future transfer fee having agreed a knock-down price with Porto, who ...

The new deal with the German company runs until at least 2035 and is worth up to £100m per year ...

Newcastle's Sweden international is the complete centre-forward and would make a fine squad even more formidable ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

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Puma and City first joined forces in the 2019-20 season under a £65 million per year agreement. This newly negotiated deal ...

If City do end up earning £100m a season, this deal with Puma would eclipse Manchester United’s link-up with Adidas. United ...

Liverpool are likely planning fresh photoshoots for each new signing, wearing the 2025/26 home kit, with their new numbers ...