The “Just Do It” origin story is a pretty dark one. It was inspired by the final words of Gary Gilmore, a convicted murderer who was executed in Utah back in 1977.

For the Dallas Cowboys, fans know the positions of need that have remained the same for several years. Defensive back, defensive tackle, and running back have been glaring needs since the first Trump ...

"You did not see Nike without 'Just Do It.' The slogan became synonymous with the brand and vice versa." Twenty-five years later, it's still Nike's slogan, although global chief marketing officer ...

"Just Do It" is Nike's signature slogan, helping to turn a niche brand into a global multibillion-dollar giant and etching the phrase indelibly into the global memory that it's almost ...

“Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global multibillion-dollar giant” (Bella, T.).

WANE 15 will give an exclusive, more detailed tour of the new Do It Best space at Electric Works on a special show, Inside Electric Works, on Wednesday at 5 p.m.