Apple’s Heartstrings ad and AirPods Pro 2 stand out in a competitive landscape where major players like Microsoft, Google, and others have also developed impactful accessibility campaigns. Each company takes a distinct approach to inclusivity, appealing to different aspects of their audience’s values and needs.

I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Since the beginning of Black Friday Week, the AirPods Pro 2 have seen their price steadily decline and reached a new record low for this Black Friday on Amazon. The price has dropped from $249 to $189, then to $169, and now sits at an incredible $153, which is now a huge 38% discount off the original price.