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FIFA has had discussions with network partners Fox and Telemundo about the possibility of using the newly implemented World Cup hydration breaks for commercial opportunities, according to a source ...

Some social media users in the Netherlands said they couldn't stomach it, so McDonald's has withdrawn an advertisement generated entirely by artificial intelligence. Entitled “the most terrible time ...

Absolutely no one saw this coming. After FIFA announced that the upcoming 2026 World Cup would feature three-minute hydration breaks halfway through each 45-minute half, the obvious next step was to ...

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On Monday morning, FIFA announced plans to have a three-minute “hydration break” during each have of the 2026 World Cup in the United States, Mexico, and Canada. The soccer governing body claims that ...