End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

The new ads won’t be shown in the same place as people’s private conversations, according to the tech giant that’s also ...

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

The introduction of advertising represents Meta's effort to monetize Whatsapp's massive user base of over two billion monthly ...

WhatsApp launches ads in the Updates tab for Channels and Status. Meta aims to monetize without compromising privacy.

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders ...

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...