Most hunters still treat sight-in day like an annual holiday: drag everything to the range a week before season,... The post ...

About Billings Optics Inc.: Billings Optics Inc. is a respected China manufacturer specializing in the design and production ...

Biathlon is back at the Winter Olympics. Here's a look at all the equipment that biathletes will use for Milan Cortina 2026: ...

Ruger ups the ante in 2026, delivering a newly crafted Scout rifle under its increasingly popular American Gen II line.

Distance gets all the attention because it’s easy to talk about. Yardage sounds precise, measurable, and impressive. Terrain ...

Ruger has introduced the newest addition to its American Rifle Generation II lineup: the Scout model.

Compare five of the best riflescopes for stalking, including Swarovski, Leupold, Steiner, Bushnell and Leica, with features ...

AI-driven enhancements, modular designs, and expanding online channels are driving growth in the evolving CMOS digital rifle scope market across military and commercial sectorsDublin, Jan. 20, 2026 ...

Today's optics deals include everything from $80 binoculars (that we actually recommend) to a heavily discounted Schmidt Bender rifle scope ...

December 9, 2023: In November 2023 a 58 year-old Ukrainian sniper belonging to the Ukrainian Security Service used a Ukrainian made Horizon’s Lord sniper rifle to break a distance record set in 2017.