UpScrolled says it has passed 2.5 million users after TikTok’s US ownership change, as the rival app scrambles to scale and set moderation rules.
Over the last few days, UpScrolled went from a relatively unknown app to the top of the App Store, as users flocked away from TikTok.
The second-generation Doubao AI smartphone is seeking smoother app access and licensing deals that widen distribution.
Apps like Upscrolled, Skylight and Loops are gaining attention as users become disenchanted with the new US version of TikTok.