Edwardsville Intelligencer on MSNOpinion

The case for keeping 'Jingle Bells' playing all winter

There's nothing about Christmas in "Jingle Bells," so let's keep it playing all winter long, writes Bill Craft.
The holidays may be long over, but for many brands, it’s ‘jingle all the way.’ Here’s how your brand should jump on the trend.
They weren’t dressed in Victorian garb or standing in the snow. There was no one-horse open sleigh, and they didn’t travel ...