It's not a pun to call Toys for Bob a game changer. The small Novato game studio created "Skylanders," the action figure-video game hybrid that in less than three years has generated more than $2 ...

Why have games like Skylanders and Disney Infinity grown? Because one study found parents spent $131 on toys-to-life products over a six-month period. Toys-to-life is working wonders for publishers’ ...

When Skylanders introduced the “toys-to-life” genre of NFC statue-enhanced video games in 2011, it offered one of the first truly innovative ideas in gaming for a decade: the tantalizing promise of ...

Toys for Bob's Skylanders franchise isn't the only "toys to life" game in town anymore and Paul Reiche, co-founder and studio head, is well aware of the deep-pocketed competition. "We recognize that ...

Including plans to allow kids to create real versions of their creations We also spoke with Toys for Bob cofounder, CEO and creative director Paul Reiche, who elaborated on some of the design choices ...

Nintendo's hot to cash in on the appeal of action figurines that come to life in a game, and Marvel Comics won't be far behind. But does the fad have staying power? Ian Sherr Contributor and Former ...

The paradigm for toys-to-life games is well-established: one part kid-friendly video game, one part expensive, collectible figurines -- and a tethered NFC "portal" that ties them together. When ...

Skylanders Imaginators is poised to deliver the series most ambitious game to date in the same year that Disney Infinity folded. Why is this significant? Both are "toys-to-life" games, a category that ...

Kids love toys and video games alike—so why not bring them together into one harmonious, entertaining, and totally commercial experience? It was that bright idea that kick-started the toys-to-life ...