Beaches, cool boutique shops, historical attractions and wine tasting are some of the things to do in Santa Barbara, ...

As an avid traveler, I spend a lot of time exploring new destinations, and I rarely reach for the word “perfect.” Still, Santa Barbara may be the closest I’ve come to finding a place that truly ...

Tourism leaders, economists, business owners, and elected officials gather at the Hilton Santa Barbara Beachfront Resort on ...

With such a variety of places to see and things to do, it’s no wonder that California is one of the most popular US states for tourists. From the urban sprawl of Los Angeles to the relaxed lifestyle ...

A tourism summit will lay out plans to boost visitors in 2026. It will include outreach plans and trends statewide.