"Following a flat performance in 2024, the U.S. toy industry regained its footing in 2025, fueled by renewed consumer demand and a clear shift toward higher‑value purchases,” said Juli Lennett, U.S.
According to Circana, the industry scored wins across all three major metrics: total annual dollar sales grew by 6%, average selling price spiked by 4%, and units sold increased by 3%. Compared to ...
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