Professional bull riders competed during the PBR Unleash the Beast event in Sacramento, California, concluding Feb. 1, 2026, ...

Professional bull riding takes center stage at the Golden 1 Center in Sacramento this weekend. Ariat PBR events are planned ...

Arizona’s deep history in Western sports and Indigenous culture collide as Rough Riders bring danger and suspense into the arena.

The Ford Idaho Center will be a raucous scene come Friday and Saturday as the Professional Bull Riders Pendleton Whisky ...

While much of Tampa was just waking up Friday morning, crews were already inside Benchmark International Arena, laying down ...

The Professional Bull Riders (PBR) returns to Rupp Arena as the Pendleton Whisky Velocity Tour makes its ninth appearance in Lexington on February 13-14, 2026.

Country world rocked the TD Garden this weekend, with the best bull riders taking to the floor on top of the craziest bulls in the world in front of 10,000-plus fans. The Professional Bull Riders made ...

Professional Bull Riders CEO Sean Gleason joins Caroline Woods at the NYSE to discuss how bull riding is matching the demand of the NBA and Taylor Swift.

SPOKANE, Wash - Eight seconds doesn’t sound like much, until you’re on the back of a 2,000-pound bull doing everything it can to throw you off. Friday and Saturday, Professional Bull Riders charges ...

In the first 15 days of 2026, Professional Bull Riders welcomed nearly 145,000 fans across seven markets. The PBR social media reported that this is the strongest start to a season in the organization ...