Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Now that Netflix has grown its ad-supported subscriber base and built out its programmatic tech by partnering with Amazon DSP ...

Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Coming up with three hours of television on Monday night is more important than ever during ...

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

Streaming TV viewers may start to see something they never expected on Netflix: commercials. But, it looks like desperate economic times have called for desperate measures the company has resisted for ...

Netflix might interrupt a binge after several hours of inactivity by asking “Are you still watching?” and a user has to respond to keep the episodes rolling. But now subscribers face a different ...

While investors are focused on a potential blockbuster deal, the streamer's biggest growth driver is hiding in plain sight.

The WWE is in WrestleMania season, and in a week where we've gotten everything from a massive title change to CM Punk's plans for retirement, a shakeup is coming to Monday Night Raw. It's good news ...