BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly ...

In 2025, India’s creator economy went from strength to strength, expanding nearly 25% to touch ₹4,500 crore, up from ₹3,600 ...

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...

Ignoring cultural codes, micro-festivals and language when marketing to regional audiences is a sure-shot way to miss the ...

In a country where regional boundaries are still shifting and digitalisation has unified audience aspirations, targeting ...

The first stop of Lionel Messi's India tour took an unexpected turn as angry fans ripped up seats and hurled objects onto the pitch as chaos descended at Kolkata's Salt Lake Stadium. The unsavoury ...

Lionel Messi will unveil a 21-metre (70-foot) statue of himself in India on Saturday as he embarks on a three-day tour of the country that has sparked a fan frenzy. The iron sculpture in Kolkata, ...

Prime Video has unveiled the trailer for the highly anticipated fourth and final season of its hit original series Four More Shots Please! The new season sees the beloved quartet—Sayani Gupta, Kirti ...

An NRI’s post about certain things that she thinks are better in India than the US has gone viral on social media. An Indian content creator has sparked a major online debate after declaring that ...

The Instagram 19-minute viral video of couple circulating online in India has become a major topic of discussion, sparking confusion, concern, and widespread scrutiny. While some experts claim the ...

A video on TikTok in October appeared to show a woman being interviewed by a television reporter about food stamps. The women weren’t real. The conversation never happened. Generated by A.I. The video ...

Surely Tomorrow Episode 1 Release Time: As the countdown begins, Surely Tomorrow is quickly becoming the talk of the K-drama world. Fans are eagerly awaiting the series' release, and the online buzz ...