BestMediaInfo maps the ripple effects on ad budgets and micro-monetisation as JioHotstar plans a micro-drama rollout by early 2026 to scale the format quickly ...

In a country where regional boundaries are still shifting and digitalisation has unified audience aspirations, targeting ...

Deep engagement, franchise loyalty and connected TV adoption are turning the South into OTT’s growth anchor, say industry ...

In 2025, India’s creator economy went from strength to strength, expanding nearly 25% to touch ₹4,500 crore, up from ₹3,600 ...

Ignoring cultural codes, micro-festivals and language when marketing to regional audiences is a sure-shot way to miss the ...

An NRI’s post about certain things that she thinks are better in India than the US has gone viral on social media. An Indian content creator has sparked a major online debate after declaring that ...

Read on to know what Saregama investing Rs 325 crore in Bhansali Productions means for the wider Indian entertainment ...

Lalit Modi on Monday appeared to take a swipe at India when he shared a video from Vijay Mallya's birthday party, where he referred to himself and Mallya as the two "biggest fugitives". "We are the ...

A 19-minute viral video has taken over the internet in India and turned into one of the biggest social media controversies of the week. The clip, which many claim is circulating secretly, has sparked ...

A viral video of a littered Amsterdam street sparked debate on civic sense, with some users defending the city's overall cleanliness and blaming tourists for the mess. Despite the clip, global ...

Walk through any Tier-2 city in India today and you'll notice something: people aren't just scrolling through dance videos anymore. They're following stories. Not the 15-second variety that disappears ...

As Russian President Vladimir Putin visits India, Soviet Leader Nikita Khrushchev's granddaughter says New Delhi is carefully balancing democratic, Western partnerships while preserving its historic ...