The jelly make up craze has wobbled its way into the hearts of beauty aficionados everywhere this year and for good reason.

A new celeb-owned beauty brand has launched, and this one isn't like any of the others. Superstar Dua Lipa has founded a ...

The most viral makeup moments weren’t just visually striking but they aligned with a broader movement toward cleaner, smarter ...

The following Black-owned beauty and makeup brands have our attention because they transform how inclusivity, performance and ...

Choosing the right lipstick can feel overwhelming. Between the drugstore aisles and the endless options at Sephora, knowing ...

Discover how to make your makeup last longer with simple, effective techniques. Learn how to prep your skin, choose the right ...

A fast 5-minute routine to brighten the face, define eyes, and add colour for polished Zoom meetings and video calls.

A dime-sized drop is all you need when applying primer. René, a New York City-based makeup artist, likes to use her ...

An expert weighs in on the viral "brown pencil theory," which states that you only need one makeup product to do your entire face.

Holly Willoughby's makeup artist has shared one of her go-to beauty buys and it's a mascara that costs just £9.50. Praised ...

Looking to elevate your eye makeup routine? Universally flattering eyeliner shades are an effortless way to add dimension and ...

The South Korean-American singer, and member of girl band MEOVV, is the face of the Estée Lauder Companies-owned make-up brand’s new Powder Kiss products ...