Ever wondered what a native ad was versus a sponsored ad on websites or videos? Well here we go through the basic kinds of ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power Women Summit.

Only a fifth of advisers said they had developed clear and defined profiles for the types of clients they want to attract to ...

A study co-authored by a UCR business professor finds that shopping for goods or services that you will share is ...

Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

Marketers often talk about getting inside the heads of their consumers, though it may be more useful to talk about getting inside their brains, an infographic from MainPath Marketing shows. Think of ...

Choosing the right Microsoft Dynamics 365 implementation partner is as critical as choosing the platform. This guide explains ...

Kovant wants to become the nerve center of enterprise agentic AI operations after pre-seed funding - SiliconANGLE ...

Inside, we provide brands and retailers alike with valuable guidance on optimizing your content strategy with the shopper’s ...

As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic ...

This week’s PPC Pulse covers AI Max insights, Cyber Monday performance, and a new Google Ads asset with takeaways for ...

Building a business in today’s market requires founders to be pulled in many directions. Adobe’s latest launch hopes to ...