Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

SAN FRANCISCO — A headline on the front page of CONTRACTOR in May 1988 stated, " Marketing helps sell products, services more profitably." Apparently, the editors of this magazine at that time felt it ...

Target marketing for your small business is the product of extensive research into your consumer base and the needs of the local market. There are several types of target marketing your company may ...

From the outside there is likely a lot of confusion around how to really tell marketing companies apart. But with the insider’s lens that we’ll give you in this post, you’ll see the differences and ...

As an entrepreneur in the ecommerce space, I can personally appreciate the risk that comes with investing time and money in online marketing and advertising. I can also attest to the fact that once ...

Everyone business or marketer has a secret desire that their marketing goes “viral”. It is the holy grail of marketing. Firstly because it generates high velocity sharing and secondly because its ...

Join this live webinar and hear from top marketers how marketing automation is ratcheting up demand generation, leads, conversions, and revenue. CMOs from Stonyfield Farm and Arizona’s famous Casino ...

Are you satisfied with the results of your digital marketing plan to date? Or are you less than impressed and interested in making some immediate changes? Before you tear down your strategy and search ...