The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...
Demand Gen Report

B2B Buyer’s Survey: Economic Uncertainties Renew Buyers’ Focus On Price & Functionality

Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’ needs to buy new products, technologies and solutions. As buyers navigate through a stormy economy, the ...