AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

As 2025 inches towards its end, National Geographic is celebrating the year by dropping its annual Pictures of the Year 2025, “highlighting the images that most inspired and defined the past year ...

One of the largest private prison companies in the world, the GEO Group, is tied up in a Supreme Court battle as the company gains attention for contracts with Immigration and Customs Enforcement.

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...

As personal AIs and chatbots transform search behavior, WPP’s chief AI officer, Dr Daniel Hulme, explains why marketers must now optimize for what AI “knows” – not just what people type. “Reports of ...

The new buzzword in marketing is GEO, Generative Engine Optimisation, but is it worth paying attention to? Or is it just more marketing spin for SEO? The short answer? Yes, GEO is absolutely real.

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

For decades, winning a spot in the “10 blue links” at the top of Google could make or break a business. Not anymore. Today, consumers are increasingly turning to chatbots and Google’s own AI Overviews ...

Shares of private corrections company GEO Group (NYSE:GEO) fell 3.7% in the afternoon session after a media report detailed allegations of abuse and neglect at an immigrant detention center run by the ...

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. Not you. Your brand ...

Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect ...