In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

Coca-Cola on Thursday unveiled a new marketing campaign to boost sales of its soda at restaurants as declining traffic and ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

Named ‘Drink in America’ the three minute-long film sees the quaint, folksy and very 70s original song reimagined with a ...

Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and ...

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

Coca-Cola unveils new Sprite Loco Lime with Wingstop collaboration, while expanding restaurant partnerships in a fresh ...

On May 1, however, both beverages will be easily spotted in “ The Devil Wears Prada 2 ,” part of an alliance struck between ...