Using artificial intelligence as the primary design driver, Odyssey produced more than 15,000 virtual iterations and 72 ...

Paul Vizanko, Scotty Cameron’s director of putter fitting and player development, reinforced the performance angle: "Face ...

Studio Carbon Steel (SCS) is a huge breakthrough for Scotty Cameron; the metal, which has a greater dampening capacity than ...

Both fairway woods, hybrids employ new sole channel design for better hits off the heel and toe ...

New lineup launches new face coating called "nanoalloy" for faster speeds, better energy transfer ...

California-based COBRA Golf has just expanded its range of commercial 3D printed irons with the launch of the 3DP MB and 3DP X models.

COBRA’s new OPTM drivers challenge the industry’s obsession with MOI by introducing POI—an overlooked variable that may ...

Data shows that male amateur golfers should aspire to play the same shafts as LPGA Tour pros — and not PGA Tour pros. Here's ...

UST Mamiya has launched its new LIN-Q PowerCore lineup of golf shafts, which already have been impressing Tour players. The post Why this golf shaft is generating so much PGA Tour buzz appeared first ...

There are lots of premium aftermarket golf shaft options out there, and they’re all a bit different. Some use exotic materials to achieve unique performance, while others get there with cutting-edge ...

Callaway and Odyssey golf have always been known to go above and beyond to validate their latest technology when launching it on the PGA TOUR.

Odyssey’s 2026 putter story actually began back in 2025. Last fall, Odyssey released their Tri-Hot Square 2 Square line of ...