Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Customer Relationship Management, or CRM, has been around for decades. By now, it’s common knowledge that CRM systems have transformative potential when it comes to streamlining operations and ...