Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

Customer Relationship Management, or CRM, has been around for decades. By now, it’s common knowledge that CRM systems have transformative potential when it comes to streamlining operations and ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Chad Brooks,Managing Editor Business.com earns commissions from some listed ...

To select our picks for the best CRM software for recruiting, our small business HR experts conducted dozens of hours of research. This process included live demonstrations of leading CRM systems and ...

Have you ever felt trapped between the limitations of basic spreadsheets and the steep costs of professional CRM software? Imagine if you could bridge that gap—transforming a tool you already know, ...

Just because a particular business organization championed the purchase of your CRM system doesn't mean they should be the owner of the system going forward. But who should be? As I’ve written ...