Encouraging customer advocacy can significantly boost trust and increase purchase likelihood without high costs. Partnering with small and micro-influencers, utilizing flexible affiliate programs, and ...

Discover rising Black influencers reshaping fashion's global conversation surrounding representation.

Getting your Trinity Audio player ready... You don’t have to be young, a famous athlete — or even an actual athlete in some instances — to qualify as a brand ambassador for an outdoor gear company.

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...