In April we have the ritual joy of immersing ourselves in the game's most storied event. Each year it manages to surprise us. Why? Dive in.

The Masters is a huge cash cow for Augusta National, but the club has been mindful over the years not to exploit spectators with the cost of food and drink offerings.

Augusta National is renowned for taking care of its patrons, and that tradition is set to continue ahead of the 90th edition ...

Rory McIlroy went upstairs in the Augusta National clubhouse the night he won the Masters, eager to see the small locker room ...

Bruce Bolt expands into golf with the limited-edition Augusta White Golf Glove, featuring a Masters-inspired design for ...

When the 2026 Masters Tournament tees off this April, there is going to be a new gnome in the merchandise stores, and patrons ...

This year’s gnome appears to come with a special add-on, a working umbrella, which would be perfect for rain and/or ...

One of the most beloved patron shop gifts each year is the treasured Masters gnome, which can be a hard item to get. Did they ...

One of the most beloved patron shop gifts each year is the treasured Masters gnome, which can be a hard item to get. Did they ...

Junior amateur golfer Hamilton Coleman has received a special exemption to play in the Club Car Championship. Coleman won the U.S. Junior Amateur in July and the Junior Players Championship in ...

Augusta National Golf Club and the Masters are nothing if not tradition. One of the best is the Champions Dinner. Each Masters winner gets to select the menu for the next year's dinner, held on the ...