AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, ...

Amazon earns 60% from ecommerce as a K-shaped US economy and recession signs push consumers online, boosting margins. Read ...

Senerius to lead Tinuiti’s commerce team, strengthening cross-functional execution and helping clients drive more ...

Amazon.com is vertically integrating all the way back to raw materials as it competes in artificial intelligence.

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

The launch of the Keurig Coffee Collective is a premium coffee line crafted by five internal experts the company calls ...

Amazon is no longer content to dominate only the digital aisle. Its latest move, a sprawling big-box experiment outside ...

Learn how Amazon sellers can use AI ecommerce optimization to boost visibility, automate tasks, forecast inventory and scale ...

In her new role, Jayaraman is expected to lead agency partnerships across media, e-commerce, Amazon DSP and full-funnel ...