When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

At #4 on our Franchise 500, the 102-year-old company is using a hyperlocal strategy with franchisees to drive digital growth.

Learn how Amazon sellers can use AI ecommerce optimization to boost visibility, automate tasks, forecast inventory and scale ...

Earlier, she held senior roles at Cheil India, Essence, Madhouse, Comviva Technologies and Ericsson, spanning digital media, ...

In her new role, Jayaraman is expected to lead agency partnerships across media, e-commerce, Amazon DSP and full-funnel ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

The launch of the Keurig Coffee Collective is a premium coffee line crafted by five internal experts the company calls ...

Senerius to lead Tinuiti’s commerce team, strengthening cross-functional execution and helping clients drive more ...

Amazon is no longer content to dominate only the digital aisle. Its latest move, a sprawling big-box experiment outside ...

Commerce media is offering up a marketing unicorn – the ability to link media investment directly to real consumer behavior, ...

Mint unpacks why e-commerce firms are rolling out no-commission structures, what it means for the ecosystem, and how the ...

Amazon is planning a massive new big-box store near Chicago to blend online convenience with physical retail, escalating its ...