Netflix’s announcement that it had selected Microsoft as its global advertising technology and sales partner came as a shock to the media industry, but the decision could be the first step in a larger ...

Veteran reporter and editor with over ten years of experience. Probably reading comic books. Microsoft is currently aggressively acquiring video game studios for its Xbox subsidiary. The pace of ...

Just two weeks after its selection as Netflix’s ad sales partner of choice surprised the entire media and ad tech industry, Microsoft closed out its 2022 fiscal year on Tuesday. The partnership single ...

Netflix’s commercial-based subscription tier has only been up and running for about four months, but the streamer may already be making big changes to how it gives consumers their ads. The company is ...

Microsoft (NASDAQ: MSFT) has signed a deal with Netflix (NASDAQ: NFLX) to provide the technology and sales expertise that will underpin the streamer's upcoming ad-supported tier. For Netflix, working ...

Software King of the World Microsoft might be thinking of snapping up the streaming outfit Netflix. Needham’s senior analyst Laura Martin said that the acquisition could give Netflix a way out of its ...