Costco's public support of DEI programs contrasts with positions taken in recent months by other big U.S. brands

Costco shareholders rejected a proposal urging the wholesale club operator to evaluate any risks posed by its diversity, equity and inclusion practices. According to preliminary results shared by Costco executives at its annual meeting Thursday, more than 98% of shares voted against the proposal.

Costco did something this past week that is unusual for a company operating in the new Trump era — successfully push back against a challenge to its diversity efforts. It is not the only one trying to do so.

Both companies' directors are encouraging shareholders to vote against resolutions asking them to reconsider DEI initiatives.

Costco shareholders overwhelmingly rejected a proposal to probe its diversity, equity and inclusion practices for legal risks. The Issaquah-based company’s board characterized the proposal from an activist shareholder as a bad-faith effort to undermine its DEI initiatives.

As the Trump administration takes aim at diversity, equity and inclusion, major retailers are dialing it back. However, Costco swam against the tide at its shareholder meeting.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. “The truth is out,” Perkins shared on TikTok.

Discount store chain Target said it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives while Costco shareholders

At a time when many businesses are abandoning their diversity, equity, and inclusion programs, Apple and Costco are standing behind theirs. Both are encouraging shareholders to vote against ...

Costco's public stance in support of diversity, equity and inclusion programs contrasts with the positions taken in recent months by other big consumer brands.

In the wake of President Donald Trump’s recent executive order aimed at dismantling diversity, equity, and inclusion (DEI) initiatives across federal agencies, several major corporations are scaling b

Recently, one social media user shared the secret to her go-to potluck dish, and it starts with a surprising Costco bakery item. The Internet Hack That Turns Costco Pie Into a Crumble Content creator @itsmaggieperkins shared the secret to a beloved family recipe revealing the fruit-filled dish isn’t what it appears.