E-commerce giant Amazon revealed Wednesday it will be rolling out an Alexa+ service infused with artificial intelligence that's free for Prime customers.

For example, using the Alexa app on your smartphone you’ll be able to take photos and have it analyze images. You’ll

The effort carries significant weight at Amazon, which has plowed billions of dollars into Alexa since its launch in 2014.

It's called Alexa+, and the idea behind it is that generative AI can take the voice assistant to the next level.

Voice assistant Alexa is expected to get a major artificial intelligence upgrade from Amazon tomorrow, and it could change how we interact with this popular piece of smart home tech. Amazon is hosting an event in New York City on Feb.

Anthropic’s Claude large language model is powering the majority of complex tasks for Amazon’s new Alexa , sources tell CNBC.

Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa+, Amazon's revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.