From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

When asked to spontaneously recall their favourite Christmas ad, 16% of people said Waitrose, a 2% jump from last week, ...

The deal, which includes HBO Max and HBO, will help Netflix become the world’s “most loved” and valued entertainment company, ...

Deemed “too niche” or ignored in favour of “aspirational” audiences, marketers explain why overlooking working-class ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

The guidance covers how firms might approach brand advertising, influencer activity and retail media under the incoming ...

As Kevin the Carrot captures the nation’s hearts for a tenth year, the team believe there’s still lots left in the tank for ...

Out-of-home advertising does not fall under the scope of new legislation, coming into effect 5 January 2026, which bans ads ...

Whether true differentiation can ever be achieved is open for debate, but if brands want to avoid drowning in a sea of ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The brand wants to drive relevance of the frozen category to a new generation as well as reaffirming the “icon status” of ...