The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new AOR Leo Chicago.

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye ...

The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...

The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern ...

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a ...

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators ...