There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Discover how ChatGPT’s growing app ecosystem is reshaping app discovery and user acquisition for developers and growth teams.

Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

Embark on the ultimate journey of app monetization with our comprehensive App Revenue Buyer’s Guide. You’ve defied the odds, creating an app that’s not only feature-rich but also widely popular and ...

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

The app market in 2026 has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model.

Explore the best tools for app engagement, retention, and growth in 2026, from analytics to messaging and more.

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...