I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.
I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.
I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.
Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...
A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...
The horror genre is a perennial favourite among filmmakers. The general perception is that they are fun to make, achievable on the lowest budgets and can earn a lot of money. The final item on that ...
This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...
Last week I ran a course in Malaysia for the Met Film School and the Malaysian Government. Malaysia is set to be a popular destination for Hollywood projects, thanks mostly to the 30% tax break and ...
Yesterday, Donald Trump announced a plan to impose a 100% tariff on all foreign-made films. He claimed that international tax incentives were draining American productions from US soil and accused ...
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