Whether it is a pop singer promoting soft drinks or a celebrity influencer showcasing products on social media, celebrity advertising is hard to ignore. Celebrities naturally command attention and ...

We've all felt that familiar drag in energy level when we know we're going into a meeting with a nay-sayer who criticizes every idea on the table. We're also familiar with how our moods can be lifted ...

Small-business owners are constantly faced with deciding how to finance the operations and growth of their businesses. Do they borrow more money or seek other outside investors? The decisions involve ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Business owners need to be aware of how different colors affect the emotions of their target audience. Attention-grabbing is one thing, but overbearing color combinations could turn prospects away.

Public companies have both shareholders and employees, and must find ways to maximize their value separately. Shareholders are considered partial owners of an organization, although business owners ...

Productivity is a central concept in modern economics and an important measure of business performance. It can also be surprisingly elusive when it comes to defining or measuring productivity for your ...

According to the Microsoft Midsize Business Center website, inventory is among the more significant sources of revenue for a company. After all, inventory equals profit, so an accurate accounting of ...

Internal controls are policies and procedures put in place to ensure the continued reliability of accounting systems. Accuracy and reliability are paramount in the accounting world. Without accurate ...

No matter what business you're in, email has you spoiled. This amazing tech, now decades old, lets you send messages around the world in seconds, almost for free. From a laptop or smartphone, you can ...

As a small-business owner, you've embarked on the educational journey of a lifetime. Whether they know it or not, so have the people who work for you. Just wait until the next time you bid goodbye to ...