AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.

CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, ...