AI-driven optimisation, closed-loop measurement and platform ecosystems are reshaping budgets worldwide, sending global advertising beyond the $1 trillion ...

Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the ...

Backslash’s annual 2026 Edges report identified six global cultural shifts that it said would shape how brands engage with consumers in the coming years. The ...

Digital marketing agency Chain Reaction has appointed Mohamad Itani as chief operating officer as it seeks to expand its data-driven and integrated marketing ...

FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative ...

Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s ...

Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market ...

AdTech provider GoWit has announced a strategic commerce and retail media partnership with Publicis Media Middle East, part of Publicis Groupe, to expand ...

M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, ...

A new study by Kantar has found that consumers are experiencing “climate burnout” as fears over global conflicts, economic instability and safety increasingly ...

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the ...

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi ...