Paramount executives David Ellison and Jeff Shell told investors that their new media agencies, Publicis Groupe and ...

Paramount Skydance executives David Ellison and Jeff Shell told investors that their new media agencies, Publicis Groupe and ...

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...

Nielsen’s latest patent lawsuit has evolved into more of an antitrust battle, as TVision withdraws a motion to dismiss in ...

Lavazza built Lucy, one of many AI personas on the coffee brand’s marketing team, helping brew the right strategy.

If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...

Wonderhood Studios blends humor, romance and mature cheddar in a festive short that riffs on British romcom classics.

To get a clearer picture of the range of applications, Ad Age spoke with teams behind three recent account wins: Tropicana, ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into ...

Instead of picture-perfect scenarios, BBH London’s series of spots highlight the season’s quietly comic imperfections.

AI marketing buzzwords—terms such as “agentic” and “human in the loop”—get thrown around a lot, but here is how brands can ...

Why the Starbucks “Bearista” cup, Trader Joe’s mini totes and Stanley’s Target-exclusive Valentine’s Day tumblers were such ...