After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do the same with audio.

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

PubMatic has launched an AI-powered monetization platform that it says will help publishers regain control of their yield, data and demand, and avoid the walled gardens. The new platform, PubMatic for ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

Beginning Q4 2025, Amazon DSP advertisers will gain access to SiriusXM Media’s digital audio inventory, including Pandora.

At the fourth edition of the conference, Ajay Dang, President and Head of Marketing at UltraTech Cement, will explore the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When most people think about AI’s endgame, they think about the automation of everything, ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

When most people think of out-of-home, they picture a traditional static billboard on the side of the freeway. But over the ...

The fourth edition of the e4m Real-Time Programmatic Advertising Awards is all set to celebrate excellence in programmatic ...