The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.

Influencer marketing experts share the most common misconceptions about their field.

Runway Influence, an influencer marketing agency focused on luxury brands, is adapting to industry skepticism and tech disruption—as well as the future of micro, macro and mega-influencers. When MGM ...

Businesses often strive to attract and retain millennials, Gen Zers and younger consumers to take advantage of their digital fluency, brand loyalty and long-term purchasing power. To connect with ...

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week.

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

With access to the most comprehensive influencer data, brands can now make smarter, faster decisions in their marketing ...

In recent years, more and more retailers have collaborated with influencers to advertise their product lines online. From ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...