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With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...
Amazon Ads has struck a partnership with Netflix to give advertisers programmatic access to the streamer’s premium ad ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With ...
If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock ...
The programmatic advertising industry is experiencing a remarkable transformation, driven by the integration of artificial intelligence (AI), machine learning (ML), and data-driven strategies that ...
Xnurta's new headquarters space is in One Bellevue, an office tower in downtown Bellevue, Wash. (Xnurta Photo) Xnurta, a ...
The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...
Roku devices/platforms continue to dominate all competitors in open programmatic advertising in North America with a 48% share in the second quarter, according to Pixalate. Far down in second ...
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Q2 Advertising & Marketing Services Earnings: Liberty Broadband (NASDAQ:LBRDK) Impresses
As the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...
Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...
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